Ben & Jerry's Ice Cream Company History The two founders, Ben Cohen and Jerry Greenfield, became friends in 1963, while still in high school, and were resolute to making a commitment to their beliefs and their way of life. As such, they moved to a rural area in Vermont and incorporated an ice cream making company in December 1977. Their first shop was opened four months later and was an immediate success.

During the decade between 1960-1970, Hays' work was all over representations of popular American culture. He had also produced amazing illustrations of great Rock, Jazz, and Blues singers, which had a dark twist according to his stylistic expression (see Image B). Hays began teaching in the late 1950s at the School of Visual Arts in New York City. Towards the end of the 1970s he relocated to California where

5% of pre-tax profits donated to community social and environmental organizations through the Ben & Jerry's Foundation. In addition, Unilever will contribute another $5 million to the foundation and create a $5 million fund to help minority-owned businesses" (2000, 22). Clearly, the company enjoys a wide range of product lines that can be positioned according to the cultural preferences in a given region as well as less easily defined attributes such

" (Vaziri T.) www.vfxhq.com/1998/armageddon_review.html" On the other had there is also praise for the ways in which some of the special effects in the film are achieved. This applies to the sequence in which Shanghai is destroyed when the impact of the asteroid creates a sense of depth. This effect is created by a combination of matte paintings, miniature buildings and computer regenerated items. (Vaziri T.) The critique of the films in

movie industry in America has been controlled by some of the monolithic companies which not only provided a place for making the movies, but also made the movies themselves and then distributed it throughout the entire country. These are movie companies and their entire image revolved around the number of participants of their films. People who wanted to see the movies being made had to go to the "studios"